An Overview of Mobile Wireless Computing

Being able to work while traveling is essential for every professional these days. That's why laptops have become an essential item. Using the internet on a laptop is also important if one needs to keep in touch with work. Getting wireless internet for your laptop is therefore essential if you are a traveling professional. It is important that if you do so, get a wireless internet capability for your laptop, to get the best possible deal out there and maximize the potential of your computer. Due to the mobility of the laptop, computer users need not to be limited by wires when travelling so wireless internet is very handy. Wireless internet these days is becoming better and faster and almost a necessity for every laptop.

Having wireless internet on your laptop allows the user to conduct their business in a timely and easy manner. Having a wifi internet connection on the laptop for example, makes conducting business much easier. It is becoming increasingly popular as well. Being able to connect to the internet while traveling allows the user to check emails constantly and therefore keep contacts, to have access to information like checking figures, and enhance their productivity. To be able to connect to the internet using a laptop, the computer must have the wireless capability to connect to a router. It is imperative that the laptop must have the right network card with a WiFi connector. There are many public spaces that allow for WiFi connections in every western city. The quality of the connection differs from place to place since it depends on a variety of factors. In general, the quality of the connection depends on the quality of the wireless signal that your laptop receives. Being closer or further from the source of the signal in the end will determine the strength and therefore the quality and possibly the speed of your connection. A WiFi network allows for constant connectivity in all hours of the day and every day of the week. <

Currently, computer and consequently laptop manufactures are investing time and money in enhancing their products networking capabilities and speeds. In the past few years, wireless connectivity has come a long way in terms of quality and strength. When the portable computers were introduced a few years back the notion of the mobile network already existed. Nevertheless, it was not perfected and had many flaws. Over the years however, wireless capabilities have expanded, they have been bettered allowing for greater connectivity, stronger networks, and higher productivity. As a result, and due to the constant technological advancements, laptop users these days can buy the computer and never have to worry about finding a modem, or a router or those inconvenient cables. Just turn on the computer and start surfing the web. Due to the increasing popularity o wireless internet public spaces have been accommodating for this new trend. Public libraries, airports, or even specific businesses provide wireless internet for their customers. In many city centres in North America, there are so many wireless networks functioning at the same place that it is virtually impossible not to find an internet connection to log on to. The only down side to wireless computing is that it might be associated with health risks that we are not yet aware of. Overall, however wireless computing is the way to go for the business professional, the student or every other avid computer user.

Profiting From Online Social Networking

This is the second in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Company, and Chris Saito, Senior Director, Shopping Products for Yahoo! Shopping, delivered a presentation entitled "Social Networking: The Peer Pursuasion Marketing Tool."

According to Kosciewicz, the Web today has grown into an "architecture of participation" that facilitates social networking through devices such as blogs, wikis, RSS, podcasts, and more. Forrester Research has published studies that show that traditional marketing is continuing to lose credibility. For example, in 2002, 78% of respondents in a survey said that ads are a good way to learn about a new product. In 2004, that number had dropped to 46%. In 2002, 14% of respondents agrees that companies generally tell the trust. As pathetic as 14% is, in 2004, it had declined even further - down to 7%. Social networking as a means of marketing overcomes this lack of consumer trust because it relies on the word of the consumer rather than the word of the producer. Research from Datamonitor reported that 85% of repondents in a survey indicated that word-of-mouth from friends, family, or colleagues is more trustworthy than corporate-generated content.

So how do you take advantage of social networking to sell more product? Simple - you open yourself up. You plant the seeds of a community to grow up around your site by using devices such as blogs, customer reviews, and forums to give a voice to your customers or prospective customers. The caveat is that you must be high quality. You must have high quality service and a high quality product. If not, avoid this marketing method.

Kosciewicz outlined four important rules for using social networking on your web site:
1. Guide but don't control.
2. Never censor.
3. Don't be afraid of the negative.
4. Don't be paranoid.

If you open up a forum on your site but then restrict what people are allowed to say, such as removing posts that are negative toward your company or that mention your competitors, then you will do more damage than good to your reputation. Use negativity as a way to improve your business. If people are negative, look at that as feedback and act on it. Make changes, and then let your community know about it. Don't worry about your community talking about your competition. Your attitude has to be that you are the best, so why worry about it?

As a community develops around your web site, certain members will establish themselves as more influential than others. They will be more outspoken, and will be the ones who often respond to others. Cultivate these members, because they can be powerful allies. Once you have identified the more influential members of your community, contact them regularly, give them free product, become their friend. Feed your influencers information, and they will distribute it for you. But do not make it appear that you are only interested in them because they can help you sell stuff. You need to be genuine.

Measuring the impact of social networking is difficult. Unlike other forms of marketing, there is no direct connect between social networking activity and sells. What you will want to do is track traffic to pages such as customer reviews, referral links, etc.

Social networking can be a powerful marketing tool, if you have a high quality product and are not afraid of an open dialogue with your customers.
  If you would like help implementing a social networking strategy for your web site, call Work Media at 1-888-299-4837 or email info@workmedia.net.

What is search engine gateway?

Navino launched its search engine gateway service recently. For most of the Internet surfers, search engine gateway is a pretty new concept compared with meta search engine or multi search engine. Put it in simple, it is a web service, which can let you search the best information from the best content providers in one website.

When we try to find information everyday, most of us might go to Google.com. Yes, it's true. Most of the time, Google works well. But does Google return the best information? I guess you would agree that the search engine's ranking algorithm could only give a good answer, but not the best. Well, you may ask, where can I get the BEST? The best weather information? The best book information? The best price for your favorite mp3 player? The short answer is from the brain, from the hand picked information. Therefore, Navino's editors and their users give out that the best weather website is weather.com, the best book website is amazon.com and the best price information is froogle.

Besides best hand picked information resources, Navino also provide the search engine gateway technology. Using this technology, you can search all the best website at Navino. All you need to do is to add a unique search name before your searching keywords.

For example, if you want to search New York's weather, you can search with 'weather New York' and you will be forwarded to weather.com with the keyword 'New York'. If you want to search finance books, you can search with 'book finance' and you will be forwarded to amazon.com with the keyword 'finance'. If you want to search the best price for your favorite mp3 player, you can search with 'price mp3 player' and you will be forwarded to froogle with the keyword 'mp3 player'.

Navino search engine gateway is very convenient for your everyday web surfing. Besides that, Navino also provides its users to customize their own search engine gateway and allows its users to recommend search names for public use.